Founding partners Erik Fagerlind and Peter Jansson grew up in Stockholm during the 80’s and 90’s. The two friends found each other over the passion for sneakers and the curiosity of its surrounding culture. What started as a small store, on a low key street of Södermalm back in 1999, has now grown to a global retail experience with 7 locations around the world.
Bofink Design Studio entered the retailers journey in 2014, designing their first store abroad, in London. Since then SNS and BDS has been on an bold and eclectic journey wich has led to spaces filled with joy and cultural curiosity.
It’s in the details. Be brave.