H&M FLAGSHIP STORE
A larger-than-life zipper becomes a playful architectural statement in H&M's newly reopened flagship store on Hamngatan in Stockholm.
Created by Bofink Design Studio and Joakim Carstens Pettersson, the bold red installation pays homage to H&M's long history in the building. Turning an everyday fashion detail into a monumental sculptural object, THE ZIPPER celebrates the reopening of an iconic address – and the beginning of a new chapter.
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A larger-than-life zipper becomes a playful architectural statement in H&M's newly reopened flagship store on Hamngatan in Stockholm.
Created by Bofink Design Studio and Joakim Carstens Pettersson, the bold red installation pays homage to H&M's long history in the building. Turning an everyday fashion detail into a monumental sculptural object, THE ZIPPER celebrates the reopening of an iconic address – and the beginning of a new chapter.
